The book description is the pitch to the reader about why they should buy your book. It is sales copy to get them to see that the book is for them (or not), and then make the purchase. … In many cases, the description is the factor that solidifies in the reader’s mind whether the book is for them or not.

This article is the second in a series designed to teach you everything you need to know to write and publish your book. My company, Scribe, does this as a service for authors. We’re too pricey for many authors, so we want to make our methods available to anyone who wants to write a book.